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FOR IMMEDIATE RELEASE  •  Mar 5, 2018  •  Contact Floyd Neeland

New Logo for Civil-Rights Group


Logo confusion eliminated,
Founder's design preserved
"The assault hasn't eased up on us."

After nearly 30 years the classic Guns-and-Star-of-David logo of Jews for the Preservation of Firearms Ownership, http://www.jpfo.org has been refreshed. A half-dozen versions of the classic emblem had been created and were floating around over the decades.

"When Aaron Zelman formed JPFO in 1989, his stark rifles-and-Jewish-Star logo took people by surprise, along with the long explanatory name. He was determined to give 'Never Again' the backbone he felt liberal Jews dangerously abandoned," said Alan Korwin, a nationally known author and consultant to the group. "Over the years the logo had been changed on life-member pins, T-Shirts, The Bill of Rights Sentinel newsletter and other products. It was time to pull it together," Korwin said. Original art files were lost and needed to be re-created.

"We made the acronym bolder," said project manager Boyd Kneeland. "The real trick was getting classic old and new long guns to fit right." JPFO's designers found mix-ups with an Uzi, and assorted musket and AR-variety rifles in the differing versions introduced over the years, still visible in legacy files on JPFO's website, whose banner is also refreshed. In the new version, a classic AR-15, America's most popular sport-utility rifle, and a Revolutionary-era Brown Bess-style flintlock silhouette, flank a refreshed stars-and-stripes Mogen David star to lead the group, and America, forward in the struggle to preserve the right to arms--the deterrent to government murder. You don't have to be Jewish to join JPFO, you just have to love liberty. "JPFO speaks truth to power. Resist any effort to give up your arms."


Jews for the Preservation of Firearms Ownership, http://www.jpfo.org is America's most aggressive civil-rights organization, dedicated to destroying the notion of "gun control" as any kind of credible public-policy position. So-called "gun control" does not control guns and doesn't control criminal behavior. What it does do is disarm the innocent, leaving them helpless in the face of criminals, tyrannical governments and genocide. History repeatedly proves this fact. Founded in 1989 by Aaron Zelman as a response to the Holocaust, JPFO speaks with the moral authority and tenacious commitment of survivors of persecution, and knows that surrendering your personal and family safety to government protection courts disaster. "You don't have to be Jewish to fight by our side, you just have to love liberty."

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